Archive for the ‘Advertising Campaigns’ Category

Maxifuel Voucher Code & Email and Widget Creatives!

Friday, August 27th, 2010

Awareness of Maxifuel has really taken off this month as we are Official Sports Food provider to the British Triathlete Team, following the recent televised London Triathlon event.

To make the most of this we have just released a new voucher code to help spread the word about Maxifuel! We are offering £5.00 off your first order of £35 or more:

Voucher code: MFINTRO - voucher expires 30.9.2010

New branded widgets have also been added to the system, along with an HTML email you can use to send to your database to make things easier for you.

30 Day Cyclone Challenge!

Friday, September 4th, 2009

Increased CPA and Conversions for our Bestseller

This month we are launching our fantastic www.cyclonechallenge.com which will let you earn an extra £2 every time someone takes the Challenge and purchases from Maximuscle, as well as improving conversion rates further!

Our Challenge promises gym users that if they use Cyclone alongside a regular nutrition and training programme, after just 30 days you’ll be bigger, stronger and more muscular than at the start of the month. If not we will give their money back (but not your commission!)

How does the Cyclone Challenge work? For 30 days, you’ll take two servings of Cyclone each day. You’ll eat right, train hard and get plenty of rest.

- We’ll supply a sample 7-day meal plan, so you’ll know exactly what to eat and when to eat it.

- We’ll give you step-by-step training routines that explain exactly what to do exercises, sets and reps when you’re in the gym.

- We’ll give you exclusive access to our team of training and nutrition experts to help you along the way.

All you need to do is buy a 30 day supply of Cyclone for the special price of £99 (saving £32.97) and give it your all for the next 30 days. We have even brought out a limited edition flavour - Choc Mint and you get a free T-shirt if you complete the challenge! Plus you will get a choice of Free Next day delivery, a free shaker or £6.00 off your next order.

If, after 30 days, you’re not convinced that Cyclone has made a measurable difference to the way you look and feel, we’ll give your money back 100% hassle-free.

We have produced a range of Cyclone Challenge banners and buttons uploaded to the system to help you, and we have even just launched our range of videos through our YouTube.com/MaximuscleUK channel which look fantastic so feel free to use!

I Did You Can in Jan

Tuesday, January 20th, 2009

For the next two weeks we have over 300 16-sheet posters up across the London Underground network and we also have 3,760 square train panels up in trains on various lines around the country.

The campaign is based around the I Did You Can concept of everyday individuals meeting their personal goals while using Maximuscle products to achieve better and faster results. This is also featured in a 4 week Sport magazine special!

Massive January Incentive!

Wednesday, December 24th, 2008

We are launching 3 brand new incentives for January, with a top prize of a free Fitness First gym pass for one year plus £250 worth of Maximuscle goodies!

January and February are peak months for us with New Years’ fitness resolutions starting, plus the release of 1.3m Maximuscle catalogues and masses of exciting offers!» What is in it for you to win!

  1. Main prize draw: from Jan 1st through to Feb 28th. For every confirmed sale you generate for Maximuscle, you will receive one entry into the draw. The winner will be selected at random in early March and will receive a free Fitness First gym membership for one year (or cash of £500) plus £250 worth of Maximuscle products! 2nd prize is £250 cash, 3rd is £100.
  2. New affiliates: (those that have not generated a sale on the programme since July 2008) will receive a £25 bonus for one confirmed sale worth over £40 generated in January (awarded at the beginning of February).Go on to generate 2 confirmed sales in February and receive a further £40 at the end of this month! Any affiliate that does not generate a sale in January but does in February will receive the £25 bonus at the end of this month.
  3. Promotional bonuses: Send a link to your new campaign for Maximuscle and those we see as being really creative or unusual will receive a cash bonus of £50. Please email your efforts plus affiliate ID to Sam - smusk@maximuscle.com

» What we can offer the customer!

  • Every order until the end of this month gets a free bottle of Viper Drink and Maxi-Milk.
  • From January 1st, customers can Mix and Match on 3 products to save a whopping 20%!
  • There is also a free Fitness First 7 day gym pass for any orders over £30 next month too!
  • Plus loads more January offers will be released throughout the month so watch out for those!

Gun-derground Campaign

Tuesday, September 23rd, 2008

Our new advertising campaign is hitting tube carriages and stations today based around our ordinary guys and how both Marks build guns of steel. Mark B works in recruitment and plays football each weekend while Mark M is a fireman and loves athletics.

It runs for a month and we also have a four week special in the Sport magazine running currently. Previous above the line campaigns have worked very well for us so expect to see a good upturn in sales.

Another benefit are some brand new creatives to play with! These are uploaded and ready to go! Give me a shout if you need alternate sizes.

1.3m New Catalogues out now!

Tuesday, September 16th, 2008

This month sees the release of our Autumn catalogue (I know we seem to have skipped summer over here!) and we are distributing 1.3 million in various publications as well as to our loyal customers.

New catalogues traditionally produce a peak month and so I hope you have a bumper month on us. They also convert really well so why not try sending some traffic to the request a catalogue page

Superstars Trailer!

Monday, June 30th, 2008

We’ve just been passed one of the trailers by Five to promote the new series of Superstars, starting on Friday 11th July - enjoy !

Superstars Trailer (Windows Media, 2.9MB)

Superstars TV Sponsorship

Tuesday, June 24th, 2008

LONDON - Sports nutrition supplier Maximuscle is to sponsor Five’s revival of 1970s game show Superstars for two months.

The Friday night series, which made a brief return on BBC1 in 2003, starts airing on Five on 11 July in an eight-week run.
The original Superstars was presented by David Vine and ran for 12 years on BBC One from 1973, featuring sports stars including Brian Jacks, Jackie Stewart and Bobby Moore.

The Maximuscle sponsorship consists of opening and closing credits and break bumpers, plus logo accreditation on promotional trailers.

The Maximuscle logo will also be visible on Five’s outdoor marketing campaign for the launch of the show.

Presented by Sharron Davis and Jim Rosenthal, Superstars will pit athletes from different sports against each other. In a change from the original 1970s format, athletes will be divided into four teams.

Quoted from Brand Republic