Archive for September, 2008

20% Extra on Promax!

Thursday, September 25th, 2008

We are running a superb promotion around our best-selling whey protein drink, Promax and Promax Extreme. For a limited time only you can get 20% extra absolutely free!

This is a huge offer for us and is expected to fly - there are supporting creatives uploaded. Please link direct to the product pages where they will be updated with the offer!

Gun-derground Campaign

Tuesday, September 23rd, 2008

Our new advertising campaign is hitting tube carriages and stations today based around our ordinary guys and how both Marks build guns of steel. Mark B works in recruitment and plays football each weekend while Mark M is a fireman and loves athletics.

It runs for a month and we also have a four week special in the Sport magazine running currently. Previous above the line campaigns have worked very well for us so expect to see a good upturn in sales.

Another benefit are some brand new creatives to play with! These are uploaded and ready to go! Give me a shout if you need alternate sizes.

Conversions still rising!

Wednesday, September 17th, 2008

In August our conversion rate continued to increase to a healthy 7.7% on AW and we keep on striding up the Awin index of performers to 2nd place in the sports sector!

This follows the redesign of the website in June, with May’s conversion rate being 5.75% - so a fantastic achievement already and great for improving the programme further!

1.3m New Catalogues out now!

Tuesday, September 16th, 2008

This month sees the release of our Autumn catalogue (I know we seem to have skipped summer over here!) and we are distributing 1.3 million in various publications as well as to our loyal customers.

New catalogues traditionally produce a peak month and so I hope you have a bumper month on us. They also convert really well so why not try sending some traffic to the request a catalogue page